Rolex Datejust 31 - Pink Dial, White Gold Fluted Bezel, Jubilee

Why we love this watch

This Rolex Datejust 31, reference 278274, is presented in unworn condition and comes complete with box and papers. The 31mm case is constructed in a combination of Oystersteel and 18ct white gold, giving it a refined two-tone character suited to both casual and formal wear. The pink stick dial is clean and legible, with baton hour markers that complement the dial's soft tone without distraction. A Cyclops lens sits over the date aperture at 3 o'clock, providing clear magnification of the date display. The white gold bezel frames the dial with a cool, polished contrast. The watch is fitted to a steel Jubilee bracelet, featuring the Oysterclasp and Rolex's Easylink comfort extension system for a secure and adjustable fit. Powering the watch is the Rolex Calibre 2236, offering a 55-hour power reserve and the precision synonymous with Rolex manufacture. The case is water-resistant to 100 metres. Offered as a full set from 2026, this example is suited to a buyer seeking a current-production Datejust 31 in as-new condition.